Members and donors expect you to deliver fresh, relevant content when and where they want it. Your reputation and retention rate depend upon being a trusted source. Yet, in many organizations, content creation is a constant struggle. A content strategy helps your organization use its limited resources to effectively deliver content aligned with your vision, mission, and business goals—while meeting your audiences’ needs and interests.
When your constituents’ attention is on the line, you want to choose a technology partner who will help you capture it—and keep them coming back for more.
What can DelCor do to help you keep your content fresh?
- Understand your organization’s vision, mission, and business objectives, as well as your resources and constraints.
- Review your complete digital presence to inventory and categorize your content, then help in determining its status and relevance.
- Identify gaps between your objectives and existing content.
- Provide a framework for decisions, processes, and governance of your digital properties.
- Establish metrics to determine whether content is delivering value to your members and to your organization.
- Make recommendations for additional resources, staff training, and improvements to business processes and workflow.
Associations and nonprofits turn to DelCor for content strategy not just because we offer a comprehensive, integrated approach, but also because we thoroughly understand organizations like yours. And, like you, we’re always learning—participating in industry conferences, seeking ongoing professional development, and putting our content strategy credentials to work on your behalf.
Because we work exclusively with associations and nonprofits, we know that behind your online presence is a unique and complex mix of cultural, logistical, budgetary, and political factors that affect how you produce and publish content. With our guidance, your content strategy will serve as a framework for making decisions about the development, delivery, management, and evaluation of digital content to keep your constituents coming back for more.
