Associations and nonprofits require an integrated, digital strategy to provide a meaningful, seamless experience for members, employees, and other constituents. Your website, advocacy, communications, social media, public relations, conferences, mobile presence, membership, marketing, online communities—they’re all interwoven. Members move from one touchpoint to another expecting a consistent and high level of service and value.

In the midst of information overload, the time and effort you spend on digital initiatives must produce results that move you and your members toward your goals. We have decades of experience helping associations and nonprofits make sense of the changes in technology and guiding them along a path to progress. And we keep our credentials up to date with ongoing professional development. Many of us were once association executives so we understand what it’s like to be calling the digital shots in a tightly run, mission-driven organization. We provide practical strategies and solutions that are tailored to your size, budget, membership, and culture.

Lay the groundwork for digital transformation by solidifying your digital strategy, comprised of each of these elements:

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    Digital Strategy

    Website Strategy

    For many of your members and constituents, your website is the association. They come to your website to read, learn, seek and share advice, donate, connect, and make plans for their future. Does your website make it easy for them to do what they came to do? Does it reflect your organization’s brand and membership experience? Or, is it a relic of the past, bogged down trying to be all things to all people and all departments?

    What most organizations need is an independent view that cuts through organizational hierarchy to discover what really matters to web users. Our consultants help clients develop and implement web strategies that focus on website users’ needs, not departmental agendas.

    In the decades we’ve been helping nonprofit clients develop online strategies, we’ve seen websites morph from online brochures to engagement hubs. We continue to hone our geek credentials and stay on top of best (and next) practices and trends, from smart content to CMS platforms. Our consultants can help you develop a website strategy that serves your constituents’ needs, your online objectives, and your organization’s mission and goals.

    If a visit to your website is like falling into the rabbit hole, amp up your website strategy with a technology partner who will:

    • Clarify your online goals, target audiences, their needs and interests, and success metrics.
    • Review business processes and technical infrastructure to identify and resolve operational and technical issues that impact your website’s performance.
    • Make recommendations for improving communication, engaging visitors, and increasing awareness.
    • Map out your strategy and build a plan for action.
    • Provide guidance on selecting solutions and vendors if you’re redesigning your website, and assist you with contract review and negotiation.
    • Help you implement website governance so you continue to see progress post-launch.

     

    We understand the particular needs, cultures, and practices of nonprofit organizations. We know only too well how contentious website meetings can be. We’ll keep your team focused on developing and following an online strategy that delivers measurable results.

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    Mobile Strategy

    Mobile Strategy

    Can your members find and do what they need on your website with any device they use—PC, mobile phone, tablet, etc.? Mobile devices bring the entire web, including your website and online community, to your members’ fingertips. Your approach to mobile is a key component of a successful, comprehensive communication and engagement strategy.

    If you need to refresh or build your mobile experience, choose a technology partner who’ll help you:

    • Analyze your mobile audience, their habits, and the devices they use.
    • Identify the content and resources they need or desire when using their mobile devices.
    • Learn the pros and cons of developing a mobile application, and decide whether the value merits the expense.
    • Develop a ‘mobile first’ strategy, aligned with your digital strategy and strategic plan, that helps your organization meet the needs and expectations of mobile members and constituents.


    With DelCor’s help, you can decide where your attention (and dollars) should be focused to deliver what your members need in the palm of their hand.

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    Content Strategy

    Content Strategy

    Content strategy is a hot topic in the association and nonprofit community, and for good reason: members and donor expect your organization to deliver fresh, relevant content when and where they want it. Your reputation and retention rate depend upon being a trusted source of content for your constituents. Yet, in many organizations, content creation is a constant struggle.

    A content strategy will help your organization use its limited resources effectively to deliver content with a purpose—content that is aligned with your vision, mission, and business objectives, while meeting your audiences’ needs and interests.

    When your constituents’ attention is on the line, you want to choose a technology partner who will:

    • Understand your organization’s vision, mission, and business objectives, as well as your resources and constraints.
    • Review your complete digital presence to inventory and categorize your content, then help in determining its status and relevance.
    • Identify gaps between your objectives and existing content.
    • Provide a framework for decisions, processes, and governance of your digital properties.
    • Establish metrics to determine whether content is delivering value to your members and to your organization.
    • Make recommendations for additional resources, staff training, and improvements to business processes and workflow.


    Associations and nonprofits turn to DelCor for content strategy not just because we offer a comprehensive, integrated approach. We’re also their choice because we thoroughly understand organizations like yours—to us, you’re not just another pretty website. Because we work exclusively with associations and nonprofits, we know that behind your online presence is a unique and complex mix of cultural, logistical, budgetary, and political factors that affect how you produce and publish content. With our guidance, your content strategy will serve as a framework for making decisions about the development, delivery, management, and evaluation of digital content to keep your constituents coming back for more.

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    Social Media Strategy

    Social Media Strategy

    Whether you’re dipping your toes into social media for the first time, or you’re swimming like a tadpole, DelCor consultants will help you develop a plan that ensures your time is well spent and your efforts show results. But it’s important to know that social media isn’t cookie cutter. You’ll want to deeply understand how it can help your organization before you jump into any snark-infested waters.

    When you’re thinking about upping your social game, turn to a trusted technology partner who will:

    • Identify your goals, your target audiences, and their needs.
    • Assess your current social media efforts and impact.
    • Select appropriate platforms for your social media activity and tools to manage workflow and measure relationships.
    • Develop a social media plan along with success metrics.
    • Integrate social media throughout your organization and with your existing technology.
    • Develop social media guidelines that minimize risk, liability, and uncomfortable situations, and provide guidance for your staff’s personal and professional social media use.
    • Assist with staff training.


    We love seeing how organizations use social media to engage and serve their members, donors, volunteers, media, and others. What’s their secret? They have a social media strategy that’s aligned with their organizational goals and married to their mission.

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    Online Community Strategy

    Online Community Strategy

    Having been association executives ourselves, we understand group and relationship dynamics. We know the challenges that community management presents—integrating the community into an association’s business processes, technology infrastructure, workflow, culture, and membership experience while making the best use of limited resources.

    If you’re looking to establish, expand, or engage your community online, be sure to choose a savvy technology partner who will:

    • Assess your current community efforts and impact.
    • Identify your goals for the community, as well as your audience needs, desires, interests, and social behaviors.
    • Develop strategies for content, launch, onboarding, and marketing—a comprehensive community management plan.
    • Establish success metrics.
    • Provide advice for integrating your community with your entire organization and your existing technology.
    • Develop community guidelines that minimize risk, liability, and uncomfortable situations.
    • Identify and fill any gaps in staff and member training.


    Online community management is an evolving art and science. Our expertise in this emerging specialty is strengthened by our deep understanding of, and participation in, the association community—we’re members too!

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    Website Usability Testing

    Website Usability Testing

    Usability testing measures how well visitors find what they need on your website and whether they can accomplish what they came to do. You might have slick design and compelling copy, but if visitors can’t intuitively understand how to get around your site, they’ll click back to Google and go elsewhere.

    Our usability testing, analysis, and recommendations are informed by our focus on association and nonprofit clients as well as our membership in the Usability Professionals Association. During usability testing, we:

    • Develop tasks to test specific website features or user actions.
    • Conduct live testing with real website visitors on multiple platforms, including mobile devices.
    • Capture video of testers performing tasks to illustrate key points of confusion.
    • Provide pragmatic recommendations for improvement based on test results and industry best practices.


    Your website has to make sense and deliver value to diverse audiences with different needs and interests. Website visitors must feel at home on your site while they enjoy your resources, absorb your messaging, and follow through on calls to action. Your website is the first impression and virtual expression of your membership experience—any efforts you make to enhance its usability and effectiveness will be appreciated and rewarded.

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