Thank you for attending our ASAE MMC+T session on May 12! We appreciate your time and participation. Below, you can download both the presentation and the worksheet we explored during the session.
If you have any questions or want to continue the conversation, feel free to reach out—we’d love to hear from you!
Thanks again for joining us.
Download the Session Slides Here
Please Fill Out the Form Below to Receive the Worksheet
Session Description
In today’s rapidly evolving landscape, unresolved technical debt often becomes a critical barrier for associations. This debt, accumulated through outdated systems, inefficient processes, and the absence of robust data governance, limits the ability to engage and expand membership and donor bases effectively.
Explore how such technical debt stifles innovation in marketing, making it challenging for nonprofits to adapt to rapid technological changes that could enhance their outreach and engagement strategies. Learn to identify technical debt within your organization, recognize the opportunity costs of inaction, and understand how these barriers impact your capacity to remain competitive and relevant. Through practical frameworks and interactive discussion, you will gain actionable insights to assess your own technical debt, brainstorm solutions, and build a roadmap for modernization that supports sustainable, data-informed marketing strategies.
Learning Outcomes
1. Create a framework to systematically identify areas of tech debt within their organization and outline specific steps to effectively reduce it.
2. Calculate the opportunity costs of technical debt, specifically how it degrades marketing performance and obstructs modern technologies and strategies.
3. Acquire strategies to revise and improve marketing and technological operations to better withstand and leverage rapid changes in the technological landscape.