With ever-changing privacy practices, proliferating platforms, and mysterious algorithms, managing social media and online communities can feel like Whac-A-Mole. A strategy that’s aligned with your organization's mission and goals is essential to scoring high. Our consultants come from associations—we understand the dynamics and challenges of integrating social and community practices into your infrastructure, workflow, and culture.
Our experience evaluating association and nonprofits’ social media practices—and sometimes even acting as our clients’ outsourced social media manager—builds on our consultants’ prior experience running social media channels and online communities inside organizations like yours. We know these are not efforts you can, or want to, turn over to an intern who may be savvy in the tools but doesn’t get your organization. We do, because we’re members too.
How does DelCor act to engage your community online?
- Identify your goals, and map them to your target audiences and their needs, interests, and behaviors.
- Assess your current social media and community efforts and impact.
- Select appropriate platforms for your social media activity and tools to manage workflow and measure relationships.
- Develop a social media plan along with success metrics.
- Develop a comprehensive community management plan including strategies for content, launch, onboarding, and marketing.
- Provide advice for integrating social media and online communities with your entire organization and with your existing technology.
- Develop social media and community guidelines that minimize risk, liability, and uncomfortable situations.
- Provide guidance for your staff’s personal and professional social media use, as well as participation in your online communities.
- Assist with staff training and identify member training opportunities.
We love seeing how organizations use social media and online communities to engage and serve their members, donors, volunteers, media, and others. What’s their secret? They have strategies that are aligned with their organizational goals and married to their mission.
