TechTalk with Personify CEO Eric Thurston

Yesterday, Personify announced its acquisition of Wild Apricot. We invited Personify CEO Eric Thurston to chat with us about this development. You can listen to the full conversation below.

Personify Logo Wild Apricot Logo

Our interview with Eric was the first DelCor TechTalk, a new series of spur-of-the-moment and regularly scheduled online video meetings we’re offering to share insight on noteworthy happenings in our space. Our intent is to bring you news directly from those who are making it happen, since we often hear rumors instead of facts, as well as to reflect on technology trends from our unique perspective.

Source: https://personifycorp.com/Here are a few highlights from our conversation with Eric:

  • Wild Apricot, based in Toronto, has 110+ employees and 22,000+ customers—primarily small associations and nonprofits—and undisclosed revenue, although it’s been growing at a rate of 20% year over year.
  • Personify and Wild Apricot products are distinct and the companies will continue to operate independently, with continued investment in both products.
  • Wild Apricot Founder and CEO Dmitry Buterin will stay on for an extended transition.
  • Personify will gradually introduce Wild Apricot to the US market, including a likely showing at the ASAE Annual Expo.


Listen in on our 30-minute conversation to hear about possible integrations/improvements, what current customers can expect, and Eric’s thoughts on private equity in the association software market.