Pesto, change-o: conference food done right

Dave Coriale, CAE | 10.22.12
Topics: Events
This is my third piece in my continuing saga on Dreamforce 2012. I already wrote about the attendee experience and how social is changing things (with data to back up that claim). On the heels of a fun night Tailgating with DelCor, I turn now to my favorite topic...

If you know me, you know I love food. Lunch was a grilled chicken breast sandwich with arugula and a cilantro/jalapeno pesto on a crispy role. The bean salad and cookie were also not something you’d typically find at a large meeting lunch buffet. How long was the line? I waited, at lunch time, behind five or six people to pick up my lunch box. I sat outside in the sun and listened to a local ‘girl’ band comprised of four 15-year-old girls who formed their band in fifth grade – and they were good.

The conference didn’t cost any more – and even significantly less, in some cases – than many of the association meetings I attend, yet the DreamForce folks gave the food the attention it requires. Other days’ lunches were equally happy experiences. If they can accomplish this with relatively low registration fees for a huge onsite attendance (70k folks), then my expectations are raised to expect more than a tray of cold cuts and condiments. Just say no to stale buffet lines.

About Dave Coriale, CAE

Dave wears many hats—president and professor among them. Author of DelCor's IT Maturity Model, he speaks, blogs, and even teaches on a range of strategic technology topics.

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