Managing stakeholder expectations

Kathleen McQuilkin | 09.20.12
Topics: Project Management
“I find my life is a lot easier the lower I keep everyone’s expectations.” – Bill Watterson (author/cartoonist of Calvin & Hobbes)

As a project manager, expectation management is a core responsibility that can make a difference in whether a project succeeds or fails. Knowing who your project stakeholders are (as well as their motivations) is important to ensuring you know how they value the project (whether in a positive or negative light). Once you understand the stakeholders’ motivations, goals, and expectations for the project, you’ll be in a better position to come up with a strategy to make sure you are communicating and managing their expectations in an effective manner. What tactics do you employ for managing stakeholder expectations?

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