Like the front porch of a house, your website provides the first impression of your organization for many of your members, donors, prospects, and other visitors. Their membership experience and relationship with you could be solely based on the messaging, resources, and benefits delivered by your website. Will they be happy hanging out on the front porch with you?
If they easily find what they need and can accomplish what they came to do – for example, learning about membership benefits or upcoming volunteer opportunities, or quickly making an online donation – they’re likely to hang out for a while and visit again soon.
A poor website user experience affects your ability to meet membership expectations and to fulfill your organization’s mission. It impacts your reputation and your bottom line.
To ensure your website visitors become longtime friends, take a look at the most underutilized tool for improving a website: usability testing.
Usability testing measures how well visitors find what they need and whether they can accomplish what they came to do on your website. You might have slick design and compelling copy, but if visitors can’t intuitively understand how to use your site, they’ll click back to Google search and end up elsewhere.
Your marketing, design, and content teams are too close to your website to objectively analyze the issues affecting its performance. The DelCor team brings an experienced and unbiased perspective to your website.
Taking advantage of the Usability Professionals Association’s membership resources, our perspective is strengthened by state-of-the-industry knowledge.
DelCor provides testing, analysis, and recommendations to enhance the usability and effectiveness of your website. During usability testing, we:
- Develop tasks to test specific features or actions.
- Conduct live testing with real website visitors on multiple platforms, including mobile phones and tablets.
- Capture video of testers performing tasks to illustrate key points of confusion.
- Provide pragmatic recommendations for improvement based on test results and industry best practices.
Your website has to make sense to diverse audiences with different needs and interests. You want them to feel at home on your site while they enjoy your resources, absorb your messaging, and follow through on calls to action. You don’t want them to become frustrated and leave.
We don’t want you to become frustrated either, so let’s talk about how usability testing can improve the effectiveness of your website.
DelCor makes our Website Usability Testing Center available for qualifying nonprofit organizations. Please contact us for more details.