November 2009

Introduction
by Loretta DeLuca, CEO

Tough times and technological advances spark resurgence in eLearning
by Tobin Conley, Senior Consultant - The current economic climate and related pressure on association budgets has caused many non-profits to take another look at opportunities offered by establishing or overhauling existing online learning programs. A good many associations had shied away from embracing eLearning in the years after the dot-com bust, citing unworkable business models and unrealistic income expectations (leading to the oft-repeated appropriation of the line from Field of Dreams—“If you build it, they will come”—when in fact, they did not).

What’s in the cloud for associations and non-profits?
by Brian Sheehan, VP, Network Systems & Support - There’s a lot of buzz about cloud computing, and the reality is that most organizations will be using some form of it in the near future. The question remaining for many organizations is simply: what will my cloud look like?

Effective social media campaigns involve more than just wrangling the tools
by Bill Walker, Marketing Manager - Everyone’s all atwitter these days. And with good reason. Social media represents a new front on which to engage with membership, advance your mission and stay attune to trends impacting the association community.

Weighing social networking options: public or private?
Your organization has decided to go full speed ahead on the social networking movement. But there are hundreds of tools out there. Which ones should you consider? The first question you may find your leadership team contemplating: to Facebook or not to Facebook?

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