The Convergence of Marketing & Technology

Dates: Tuesday, December 14, 2010
Times: 10:30 AM to 11:45 AM
Location: Washington, DC
Url: http://www.technologyconference.org
Type: Session
Speakers: David DeLorenzo, NACUBO; Mike Guerrieri, ASHA; Amy Hissrich, ASAE; Rick Henderson, ASHA; Bill Walker, DelCor

As new technologies take hold, there are significant marketing aspects entrenched in IT—and vice versa. But do marketing and IT share complementary goals? Can they speak the same language? And what can association executives do to encourage a collaborative and respectful relationship between these two business drivers? Explore the evolution of the marketing/IT relationship spurred by technological innovation. Learn from a team of association executives in IT, marketing, and Web development how they handle increasingly overlapping projects and responsibilities, and share your insights on the future of marketing in a technological world.

Listen Up!

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DelCor Social Media Sweet Spot

Eavesdrop

Who needs talk radio? Eavesdrop on Craig Sorell, a project coordinator at the American Industrial Hygiene Association, and KiKi L'Italien, DelCor's senior consultant in social media and member communities, as they chat about trends in the association industry. They get together for the Association Cocktail Hour biweekly, but you can listen any time!

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