LOL or Lurker: How to Leverage Your Largest Online Audience

Dates: Thursday, July 15, 2010
Times: 11:00 AM to 12:00 PM
Cost: Free
Url: https://higherlogic.wufoo.com/forms/higher-logics-2010-summer-learning-series/
Type: Webcast/Webinar
Speakers: KiKi L'Italien

The vast majority of users (even valuable ones) are passive most of the time. The spectrum of activity is wide and is filled with people who are contemplating action, observing the scene, browsing, searching, reading, lurking, or otherwise passively hanging out. Just because people are passive doesn’t mean they're not valuable. For activities people are passionate about, they'll move up the ladder of engagement and begin participating more. This doesn’t mean that you shouldn’t design to try to get people participating more. Learn how to tap into your largest online audience's potential.

Listen Up!

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DelCor Social Media Sweet Spot

Eavesdrop

Who needs talk radio? Eavesdrop on Craig Sorell, a project coordinator at the American Industrial Hygiene Association, and KiKi L'Italien, DelCor's senior consultant in social media and member communities, as they chat about trends in the association industry. They get together for the Association Cocktail Hour biweekly, but you can listen any time!

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